How To Factory Reset The Amazon Echo Or Echo Dot

Stick the paper clip down the hole and press down. You’ll feel a click, just like a button press. Hold that for five seconds.

After you finish pressing the reset button, the light ring on the Echo will light up orange for about a minute.

After that, the light ring will turn blue and eventually you’ll hear Alexa say, “Hello”. At that point, the device is ready to be set up again.